Nestled in the Southern Interior of British Columbia, Canada, the Thompson Okanagan is a diverse area covering approximately 71,600 km² / 27,644 mi², roughly the same size as Ireland.

With over 120 communities—including 33 Indigenous communities—and more than 3,000 tourism businesses, including 200+ licensed wineries, the region offers a wide range of experiences. This breadth is reflected in its landscape, which ranges from the tallest peak in the Canadian Rockies to the shrub-steppe semi-desert.