Campaign Media Kit
Help us share the message that Our Doors Are Open in the Thompson Okanagan
Communities across the Thompson Okanagan and the province were impacted by forest fires this summer resulting in a Provincial State of Emergency and community wide evacuations. Although no travel bans were put in place, the impacts of sensationalized messaging about the fires and inability to travel throughout the region has been felt throughout the region.
When faced with a climate crisis like a fire, communities and businesses answered by opening their homes, hotels, restaurants and hearts to evacuees and neighbours in need. That instinct to open the door is genuinely who this region is, and it is the foundation for this recovery campaign.
“Our Door is Open” is proposed as a regional campaign, not just a single ad or tagline, but a master line to lead with and provide the visual of opening our destinations and businesses to guests. This campaign will offer every community, business, and operator a simple, consistent way to say the same thing in their own voice.
Aligned Message
Aligned Message of Welcome and Ready to Host: Use visible creatives to show the generosity and offerings that your business and destination has to offer visitors.
Alignment with Destination BC’s Campaign: Destination BC is launching a “BC is Open” campaign for the international markets. “Open” will be carried through the regional and provincial messaging.
Tools: Use the tools provided in section 5 to integrate the campaign into your own channels.
It is important to share an aligned message across the region sharing that we are open and excited to welcome visitors. Please join us in sharing the same messaging.
Region-wide and community use
Individual businesses and operators
“Our Doors are Open”
“Our Door is Open”
Instructions
Showcase what visitors can enjoy behind the door: Short vertical video for Reels/TikTok/YouTubeShorts that showcases welcoming visitors through your door.
Video will showcase a door opening, or walking through a door, to reveal a business and it’s offerings or a regional experience such as a lake, a vineyard, an orchard, a hiking trail, wine tasting, a downtown patio etc.
A simple video that all communities and businesses can shoot themselves. Please find Video Production instructions here
If a video isn’t possible, a video of a door opening with images of business or experience following is also a great option
Add the campaign graphic overtop of your video or image post. Option to add your own subtext below the graphic.
Round Up Video: A region-wide film of all doors opening one after another across different communities and businesses to summarize the region’s doors. End with shots from throughout the region.
Please send your door opening video to media@totabc.com so we can include your door in the hero video.
Creative of the Campaign
The visual of a door “opening” and messaging of “Our Door is Open” will be consistent throughout the campaign and incorporated with a campaign graphic of the message and in individual copy across regional destination and business channels.
The graphic can be used on its own in a post, or incorporated onto a video, please see details in section 4.
Example of Campaign Copy
Businesses
Our Door Is Open for days on the lake.
Our Door Is Open for wine tastings, come enjoy.
Our Door Is Open for dinner on the patio.
Our Door Is Open for you to shop local products.
Our Door Is Open for you to rent a bike and enjoy the trails.
Destinations
Our Doors Are Open in the Thompson Okanagan.
Our Doors Are Open to Adventure in the Thompson Okanagan.
Our Doors Are Open in Summerland and we are excited to welcome you.