Community Well-Being Survey Media Kit
Resources to Help Spread the Word
Help the British Columbia Regional Tourism Secretariat (BCRTS) launch the Community Well-Being Survey by sharing the link with your networks and by using the following social media graphics and copy, email, newsletter copy, and image assets to do so.
Direct Survey Link: TOTAPlanetHappinessIndex.HappyCounts.org/Survey
Official Hashtags
Tag your posts with your local hashtag and #InternationalDayOfHappiness
About the Thompson Okanagan Community Well-Being Project
The Thompson Okanagan Community Well-Being Survey is led by the Thompson Okanagan Tourism Association (TOTA) on behalf of the British Columbia Regional Tourism Secretariat BCRTS, in collaboration with Planet Happiness, with the following goals:
1) Understanding of the impact of tourism on the well-being of residents & communities in World Heritage sites & strengthening the relationship between tourism & residents to improve quality of life of local communities.
2) Raising global awareness & participation in the Gross National Happiness (GNH) & “Beyond GDP” agenda.
3) Contribute to the Tourism Impact Portal.
With a province full of endless activities outdoors and in, we want to know what brings residents the most satisfaction. The Community Well-being Survey will spark conversations about tourism and destination well-being and how these two items can go hand in hand.
No matter the state of a resident’s well-being we want to hear from them to be able to inform strategies for improving the well-being in the province and individual regions. We ask that you share the survey with your community and staff through your business’s various networks and media channels to encourage their participation.
About the Survey
The Community Well-being Survey is a state-of-the-art, scientifically valid survey tool created by the Happiness Alliance that is based on Bhutan's pioneering approach to measure Gross National Happiness. Once the data is analyzed it will produce a one-page destination score-card and in-depth data-rich reports that spark conversations about tourism and destination well-being and how this relationship can be strengthened.
The surveys are composed of questions relating to lifestyle, work, home-life, finances, and tourism. All surveys are completely private and GDPR Data compliant.
About the Partners
British Columbia Regional Tourism Secretariat
The British Columbia Regional Tourism Secretariat is a collaboration between the following five regional destination management organizations: Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association and 4VI (Vancouver Island).
The 5 regions under BCRTS are not-for-profit societies governed by the BC Societies Act. They are industry-led organizations, governed by elected Board of Directors, who represent and support business and community tourism interests throughout each region.
Planet Happiness
Planet Happiness is a TOURISM and BIG DATA project of the Happiness Alliance, working to focus the attention of tourism stakeholders on the well-being agenda to use tourism as a vehicle for development that demonstrably strengthens destination sustainability and the quality of life of host communities.
Planet Happiness helps destinations advance their competitive edge through more inclusive, more responsible and more purposeful tourism planning.
Planet Happiness measures the happiness of residents living in World Heritage sites and beyond using the Happiness Index Survey to harvest data that directly measures how individual residents and destination communities view their well-being.
Happiness Alliance
Happiness Alliance is a non-profit organization with a mission to contribute to the transformation of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musikanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook.